This analysis evaluates BC Liquor Stores' existing content for structure, clarity, and topical coverage, identifying optimization opportunities for both search visibility and engagement. The findings present recommended keyword clusters, content gaps, and editorial strategy for current and future content.
| Content Type | Format | Frequency | SEO Value | Assessment |
|---|---|---|---|---|
| TASTE Magazine | Digital flipbook | Quarterly | Low | Not indexable - content trapped in interactive viewer |
| Product Catalog | Database-driven pages | Ongoing | Medium | Functional but lacks educational context |
| FAQ Section | Static HTML | Infrequent updates | Low | Limited scope - only 8-10 basic questions |
| Wedding Guide | PDF download | Static | Very Low | Not indexable - PDF format limits discoverability |
| Gift Guide | Microsite | Seasonal | Medium | Good concept but limited to holiday season |
Analysis of content breadth across key topic areas relevant to alcohol retail:
| Topic Area | Coverage | Competitor Benchmark | Gap Status |
|---|---|---|---|
| Wine Education (basics, tasting, regions) | 10% | 80% | Critical Gap |
| BC Local Producers (wineries, breweries, distilleries) | 25% | 95% | Critical Gap |
| Food & Beverage Pairing | 15% | 75% | Major Gap |
| Cocktail Recipes & Mixology | 20% | 70% | Major Gap |
| Buying Guides (by occasion, budget, gift) | 5% | 85% | Critical Gap |
| Spirits Education (whisky, gin, tequila) | 10% | 60% | Major Gap |
| Beer & Craft Beer Guides | 5% | 90% | Critical Gap |
| Non-Alcoholic Options | 15% | 45% | Moderate Gap |
Strategic keyword groupings organized by search intent and content opportunity. High-value keywords marked for priority targeting.
Capitalize on growing "buy local" sentiment and trade war-driven preference for Canadian products.
High-volume educational queries with strong conversion potential for new wine buyers.
High-intent commercial queries tied to specific events and celebrations.
Recipe-driven content with high engagement and repeat visit potential.
Educational content for enthusiasts exploring premium and craft spirits.
Tap into BC's strong craft beer culture and tourism opportunities.
Evergreen content with cross-selling opportunities and high engagement.
Growing segment with 40%+ annual search growth - early mover advantage available.
Critical content types that competitors offer but BC Liquor Stores lacks, representing missed search visibility and customer engagement opportunities.
Long-form, searchable content that ranks for informational queries and builds authority.
Comprehensive coverage of local producers, regions, and BC alcohol tourism.
Timely content targeting high-intent commercial queries around events.
Indexed cocktail and food pairing recipes with structured data markup.
Utility content that drives repeat visits and provides user value.
Comprehensive answers targeting long-tail search queries.
| Content Type | BC Liquor | Total Wine | Wine Folly | BC Ale Trail |
|---|---|---|---|---|
| Beginner Guides | None | Extensive | Best-in-class | Limited |
| Searchable Blog | None | Yes | Yes | Yes |
| Recipe Database | PDF only | Searchable | Limited | None |
| Regional Guides | Magazine only | Extensive | Extensive | Core focus |
| Video Content | YouTube only | Embedded | Extensive | Limited |
| Interactive Tools | None | Multiple | Flavor map | Trail planner |
Create a dedicated /learn or /guides section with indexable HTML content. Convert best TASTE Magazine articles to web-native format. This single action addresses the fundamental discoverability issue.
Capitalize on "buy local" sentiment with comprehensive BC producer coverage. Create region guides (Okanagan, Vancouver Island, Fraser Valley) and producer profiles. This content has low competition and high local relevance.
Create foundational guides for wine, beer, and spirits beginners. Target high-volume educational queries ("wine for beginners," "how to choose wine") with comprehensive, authoritative content.
| Content Type | Volume | Frequency | Primary Purpose |
|---|---|---|---|
| Cornerstone Guides | 15-20 total | Create then update annually | Rank for high-volume educational queries |
| BC Producer Profiles | 50+ over time | 2-4 per month | Local SEO, community building |
| Seasonal Guides | 8-12 per year | Aligned with calendar | Commercial intent, timely relevance |
| Recipe Content | 100+ library | 4-6 per month | Engagement, repeat visits, cross-selling |
| Expert/Staff Picks | Ongoing | Weekly | Social content, authority building |
Add Recipe schema for cocktails, FAQPage schema for expanded FAQ content, Product schema for featured products, and LocalBusiness schema for store pages. This enables rich snippets and improves CTR from search results.
Link product pages to relevant educational guides ("Cabernet Sauvignon" product → "Guide to Red Wine Varietals"). Cross-link regional content with producer profiles. Add "You May Also Like" content recommendations.
Extract articles from the digital flipbook format and republish as indexable web content. The magazine contains valuable content that currently provides zero search visibility. Prioritize evergreen pieces first.
Track these KPIs to measure content strategy effectiveness:
| Metric | Current Baseline | 6-Month Target | 12-Month Target |
|---|---|---|---|
| Organic traffic to content pages | ~0 (no content hub) | 15,000 sessions/month | 50,000 sessions/month |
| Keywords in top 10 (content) | ~0 | 50+ | 200+ |
| Content pages indexed | <10 | 75+ | 200+ |
| Avg. time on content pages | N/A | 2:30 min | 3:30 min |
| Content → product page navigation | N/A | 15% | 25% |
BC Liquor Stores has strong brand authority and an established content production capability through TASTE Magazine. However, the current content strategy has critical gaps that prevent search visibility and limit customer engagement:
Launch a /learn content hub and publish 5 cornerstone guides within Q1 2026. This single initiative addresses the fundamental discoverability gap and creates the foundation for ongoing content development. Prioritize: Wine 101, BC Wine Regions Guide, Easy Cocktails, Beer Styles Explained, and Holiday Entertaining Guide.